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Brush Up Your English

Sex and the single market (I)

The latest proposal from the European Commission to ban "sexist" advertising is exactly the kind of thing that the European Union should not do. Europe is nothing if not a culturally diverse continent, and the varying treatment of men and women is an important part of that diversity. It would be wrong to try and harmonise that treatment, or even the depiction of that treatment on TV. Previously there was a proposal for a European directive prohibiting sexual harassment in the workplace. Again, completely the wrong thing for Brussels to do. Before all my female acquaintances refuse to speak to me again, let me explain.
latest – poslední, nejnovější to ban – zakázat sexist – sexistický advertising – reklama, inzerce exactly - přesně

kind – druh diverse – rozmanitý varying – lišící se treatment – zacházení s depiction – vylíčení, vykreslení, znázornění

previously – dříve directive – nařízení sexual harassment – sexuální obtěžování workplace – pracoviště female – ženský

acquaintance – známost to refuse - odmítnout

Gender relations in the workplace - and in society as a whole - vary greatly from one country to another. This does not mean just the streets and bars of Ayia Napa and Magaluf: it is a central part of any culture and it would be absurd to try and write European rules. Behaviour that might be excessively forward in one country might be rudely stand-offish in another. Each country is different. I claim my birthright as an Englishman to stare at my shoes and mumble. What matters is the context. It may upset the Brussels bureaucrats to be told that cultures vary from one country to another, but they do. Sometimes the truth hurts. The level of regulation or control should match the level of the problem, and in this instance, that isn't Europe. I am not saying that there should be a sexist free-for-all on our TV: merely that Brussels is not the place to prevent it.
gender – rod as a whole – jako celek to vary – lišit se central – ústřední, hlavní behaviour – chování excessively – nadměrně forward – horlivý, otevřený rudely – sprostě, hrubě

stand-offish – rezervovaný, udržující si odstup to claim – uplatňovat právo na birthright – lidské právo to stare – zírat

to mumble – mumlat to matter – být důležitý to upset rozhněvat

truth – pravda to hurt – bolet level – úroveň to match odpovídat čemu, rovnat se čemu odpovídat čemu, rovnat se čemu in this instance – v tomto případě merely – pouze to prevent - zabránit

Připravuje Markéta Frýbová


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