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Brush Up Your English

International Book Fair in Prague

Every international book fair has its own specific profile, it above all concentrates, however, on creating business conditions for successful conduct of negotiations between its exhibitors and visitors. Every region and state views a book fair as an important event, since it provides for the presentation of companies or institutions active within the framework of the book market and culture, at least once a year drawing attention to the national book production, offer of publishers and booksellers. BookWorld counts among the international trade fairs which focus on balanced commercial and cultural presentation.

fair - veletrh (ale také: světlý, krásný, výborný) above all - především conditions - podmínky conduct - provádění, řízení exhibitor - vystavovatel event - událost since - protože (také: od té doby, před) within - v rámci framework - rámec to draw attention - přilákat pozornost offer - nabídka publisher - vydavatel count among - počítat se mezi, patřit mezi to focus on - zaměřit se na co

First day of the fair is reserved for professional public´s business negotiations and members of the press only. Every year, the main organiser of the book fair - Association of Czech Booksellers and Publishers and its production company Svet knihy, Ltd. - focus on attracting as many booksellers, librarians, information professionals, literary agents, representatives of publishers and printers as possible. Every exhibitor should have the opportunity to meet a potential business partner, and should arrive at the Prague Exhibition Grounds feeling assured, that the organisers have done maximum to meet the objectives of his or her participation.

negotiation - jednání members of the press - tisk to attract - přilákat literary agency - literární agenti printer - tiskař business partner - obchodní partner to be assured - být ujištěn to meet the objective - splnit cíl

The presence of an international spectrum of exhibitors and visitors at the book fair is especially important for Czech companies, enabling them to compare world trends in the profession and acquaint foreign participants with Czech book market´s offer. Exhibitors from abroad have a closer experience of the type of demand existent on the Czech book market and on the part of the Czech readers, which can constitute a significant argument for further negotiations concerning copyright or book export.

to enable - umožnit to compare - porovnat to acquaint with - seznámit s kým/čím offer - nabídka demand - poptávka to constitute - tvořit argument - důvod (ale také: hádka, debata) concerning - týkající se

Připravuje Markéta Frýbová


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